Alasdair Howieson

Alasdair’s background is in creative graphic design and he started his first agency at 23. Later, he took on roles of art director / creative director in larger agencies. In 2004, he began managing an agency in Dubai which grew quickly to include offices in Doha and Chennai. The agency merged with another and he became COO and General Manager, consulting and supporting major brands such as JVC, Coca-Cola, Sheraton, Rolls-Royce, BMW, Lufthansa, Osram. Concurrently, Alasdair facilitated various workshops for clients in the Gulf as well as lectured a marketing course at Middlesex University/SAE in Dubai. As a business leader and consultant on marketing and sales strategies to a broad range of businesses for over 10 years, Alasdair has developed a strong understanding of how successful businesses operate especially the connection between strategy, culture and performance.

Moving back to Germany in 2014, he joined TheMindGym and has been running their programmes ever since while qualifying as a MasterCoach and VirtualCoach, and participating in the EMCC executive coach practitioner programme. He is a lecturer on business studies and marketing at academies and colleges in Germany and the Middle East.

In addition he is also a keynote speaker on topics such as international marketing, power of brand, design thinking for innovation and gamification for business.